Ubisoft is a titan. That is beyond doubt. It is one of the agents that annually sets the pace in the video game industry with a battery of annual releases that go through several of the most anticipated blockbusters and small but daringly experimental proposals. Now the French giant of the video game Rethink your strategy.
Via an official statement, Ubisoft has announced a series of new financial goals and long-term measures dedicated entirely to, verbatim, “strengthen its prospects for growth and value creation“. Internally that means the start of a new series of restructurings. For practical purposes, for PC and console players we find that three of their unannounced games have been cancelled.
A complicated but easy to understand movement: as explained in the statement itself, these three cancellations are for give full priority to the four titles announced in July 2022. In other words, focus all the studio’s energy on the growth of its brands and services. And, despite this, it is not clear that we will throw ourselves into the seas of Skull and Bones in 2023.
Games with positive reviews, not so good sales
Making these kinds of decisions is not easy. Above all, when you have so many projects that generate special interest ahead. From the next games of Assassin’s Creed to the space odysseys Avatar Y Star Wars. the other reality, according to Yves Guillemotco-founder and CEO of Ubisoft, is that sales of its most recent releases have been below commercial expectations.
We are clearly disappointed by our recent results. We are facing contrasting market dynamics as the industry continues to shift towards big brands and games as a service. Above all, in the context of the worst economic conditions in the end end up affecting consumer spending.
Despite rave reviews and player reception, as well as an ambitious marketing plan, we were surprised by the underperformance of Mario + Rabbids: Sparks of Hope in the final weeks of 2022 and early January. Just Dance 2023 also underperformed. Therefore, with the approval of the Board of Directors, we are making additional important strategic and operational decisions today.
Ubisoft’s statements are sincere, and the plan to solve these circumstances involves focusing on the announced projects and adapting to changes while promoting the creation of brand value. A responsibility in which the enormous unfolding of the Assassin’s Creed saga will have a leading role.
Games as a service, a breath of fresh air for Ubisoft
However, we also get a new reading: according to the statement, the French company has managed to mitigate the storm thanks to the commercial success of its games as a service. So it is not surprising that this reconsideration is dedicated to promoting those projects that it has in progress indefinitely. From Brawlhalla to a Just Dance that unfolds all its magic with the Just Dance+ subscription.
In fact, throughout this year we will see how trackmania make the leap from PCs to new consoles. This driving saga is committed to a free model with seasons and an annual subscription. In addition, and as we said, part of his strength comes from betting on new ideas like his own Roller Champions or mobile versions of their hits like The Division Resurgence.
In fact, even though games like rainbow six siege, For Honor either year 1800 They have been with us for a long time now, they have continued to grow and expand at an incredible rate with numerous seasons and content.
In the case of rainbow six siege positioning itself strongly among eSportsas Alberto told us, while our colleague Rubén has no qualms about declaring that Anno 1800 is your haven game, the only one that manages to hook him “when he doesn’t feel like playing anything else”. There must be a reason. So that there is an alternative Ubisoft to that of the big annual releases and today it is an essential part of the project.
Is Skull and Bones going to 2024? this is what we know
Ubisoft is much more than and Assassin’s Creed, for the record. The Gauls have sagas ranging from Far Cry a Rainbow Six or a The Division that will make the leap to the big screen. He owns a huge portfolio of licenses ranging from Rayman to the highly anticipated return of Sam Fisher with the upcoming Splinter Cell. And yet, very few companies dare to be so experimental when it comes to creating new franchises. games like Skull and Bones
The other side of these decisions: as we discussed, Skull and Bones it’s going to need some extra polish to ensure it’s a success. What’s more, in the statement it is dropped that it will arrive between this year and 2024. And seeing the history of delays, no one will be surprised at this point that it is the latter.
Skull and Bones may look very good, but Ubisoft cannot afford to carry the label of being the next Cyberpunk 2077, much less go through the same thing as No Man’s Sky. Given the circumstances, the best thing is that it is a game in which it is a pleasure to lose yourself. And if there is a company that promotes us getting lost in their worlds, that’s Ubisoft.
For now, this year we will not run out of news from Ubisoft: only in January will we see oddballers Y Valiant Hearts 2. In February we will bet on the strategy of The Settlers: New Allies and with dates to be decided we have Assassin’s Creed Mirage, Mighty Quest 2 or a Avatar: Frontiers of Pandora which with some luck will be finished for the third installment of the film saga.