According to data from the National Institute of Statistics and Geography (INEGI), an estimated 33 million people do not have a public or private health service.
In 2021, the value of sales of wholesale pharmaceutical products in Mexico was approximately 193 thousand 800 million pesos.
A study reveals that the brands that enjoy the greatest loyalty are those that have a real influence on people’s daily lives.
It is through TikTok that a boy who turned two years old has gone viral after revealing his Dr. Simi-themed party, one of the most popular and, in turn, viral characters in the history of the current internet.
On the one hand, the arrival of the pandemic gave important signs of the various failures of the health sector in Mexico, one of the most affected during the health emergency.
Now, in Mexico, according to data from the National Institute of Statistics and Geography (INEGI)an estimated 33 million people do not have a public or private health service, a figure that represents 26.5 percent of the total population.
In the midst of this scenario, it should be noted that, according to information from the institute itselfin 2021, the value of sales of wholesale pharmaceutical products in our country was approximately 193 thousand 800 million pesos, which represented an increase of more than 25 billion compared to the value of sales registered the previous year.
Undoubtedly, taking these latest data into account, the Storecheck platform mentions, in its survey on the Leading chain pharmacies in the Mexican marketthat Similar pharmacies It came to represent 39 percent of the participation in the country’s sector with 2,619 million dollars in sales value.
In other words, Farmacias Similares has positioned itself in an increasingly competitive market, placing itself, moreover, in the preference of consumers and, above all, of Internet users, who, through different strategies, have become familiar with the brand.
They create a Dr. Simi themed party and thus demonstrate loyalty to the brand
On other issues, Covid-19, as mentioned above, generated a significant digital boom, which is why social networks are already an important positioning space for brands.
Similar Pharmacies is one of the many that, derived from said digital boom, have benefited from viralization and there are several examples of this; However, recently, a video is drawing considerable attention among the TikTok community.
What is it about? A two-year-old boy celebrated his new “return to the sun” with a Dr. Simi-themed party, thereby showing his loyalty to the brand.
Brand loyalty is, according to some specialists, one of the most important and difficult elements to achieve, especially at a time in history when the consumer is even more dispersed.
At present, consumers are looking for those brands with which they can feel identified and this is what the study talks about Brand Keys Loyalty Leaders 2021which reveals that the most loyal brands are those that have a real influence on people’s daily lives.