The “World’s Billionaires List: The Richest in 2022” gives us an idea of how important social networks are.
El Buen Fin will be held from November 18 to 21.
Ricardo Salinas has more than a million followers on his Twitter account.
Ricardo Salinas adds to The good end and prior to the start of special promotions from November 18 to 21, the businessman announced that he will implement a marketing strategy codewith which it seeks to encourage sales in stores such as Elektra.
The action announced by the businessman, where he himself promotes El Buen Fin, is part of various promotional resources that have been made for this season of discounts and low prices to encourage consumption, where some stores as a group Walmartthey have even gone ahead with their own promotions such as The Irresistible End, where they add banking institutions so that they offer additional discounts on certain types of purchase (such as purchases over a certain amount).
A code for The Good End
Ricardo Salinas explained that, facing the Good End 2022, he will activate a 10 percent discount code that will only be valid for Elektra online purchases.
– Don Ricardo Salinas Pliego (@RicardoBSalinas) November 14, 2022
“To all my networks (the promotional will be published and) it will be a code with an additional 10 percent discount to the #BuenFin2022 offers only valid for purchases at elektra.mx”, detailed the businessman in his message.
The strategy where the owner of a business promotes a period of discounts himself is part of the profile of entrepreneurs who have become activists in social networks, where they themselves have taken advantage of this medium, to publicize measures of their companies or in the case of Salinas, special promotions.
We have already seen similar incidents with Elon Muskwho has even bought a social network to publish himself, from the decisions he will make in this company that he adds to his business ecosystem to publicizing the actions he is implementing in other companies that he owns as Tesla either SpaceX.
Now that Elon Musk has entered the select group of billionaires who own a social network, there is an interesting estimate within this market, which warns, according to the “World’s Billionaires List: The Richest in 2022”what are the most important fortunes.
After Elon Musk, considered by Forbes as the richest man in the world, are Mark Zuckerberg, with a fortune of 67 billion dollars, thanks to Facebook; Zhang Yiming, who thanks to TikTok he has a fortune of 50 billion dollars; Pavel Durov, the man behind Telegram, with a fortune of 15.1 billion dollars; Kim Beom-Su of kakaotalk, with 9 billion dollars in his account; Bobby Murphy’s Snapchatwith 6 billion dollars.
These figures show us how important social networks have become, not only to communicate promotions, as is the case with Ricardo Salinas, but also to do business that has been consolidated by the number of users who register these media, the communication capacity that many of these means reach and the opportunity to understand the market through the innovation that they patent.
There is no doubt that very important assets have been established around entrepreneurship and with this in mind tasks have been defined that play a key role in the market, especially at a time when it is necessary to understand the value of communication.
Having said this, in which we insist on the value of communication through networks, there are very interesting cases, such as that of Elon Musk himself, who is known to have made a significant purchase of advertising by SpaceX in Twitterto demonstrate how important Twitter is as an advertising channel and to inject capital into his new business.
Social networks are a central platform for all kinds of activities, to communicate, to invest and to socialize, the angle depends on the user profile and the interest pursued, for any objective it has results.