In 2021, Chedraui recorded revenues of approximately 188.4 billion pesos.
By 2019, the Mexican company already had 431 self-service stores, an increase of 2.1 percent compared to 2018.
A recent report reveals that brands invest up to 30 percent of their total sales in aspects related to marketing strategies. marketing and advertising.
In social networks, a Chedraui employee reveals how much the brand invests in employee uniforms, which consist of a polo shirt and pants.
Today, the consumer has a wide range of store options to meet their needs, including Bodega Aurrerá, Soriana, Walmart, Chedraui, among others, each offering its own customer experience.
Chedraui, in this context, is one of those that has shown significant growth in recent years. Until last year, according to data published by the company itself, the Mexican company dedicated to the retail industry recorded revenues of approximately 188.4 billion pesosa figure that represents an increase of around 28.8 percent compared to what was reported in 2020.
On the other hand, also in 2019, Grupo Chedraui already had 431 self-service stores, that is, an increase of around 2.1 percent compared to 2018.
These data speak of how, over the years, Chedraui has been winning over consumers in a market where competition is much more marked.
Reveal price of uniforms for Chedraui employees
An important part of this consumer recognition is due, in some cases, to customer treatment and to a series of initiatives that, in a certain way, generate empathy with people.
On the other hand, brand presence is important when approaching consumers, where the branding and even the rebrandingas well as other strategies play an essential role to achieve this goal.
In other words, the branding It is a strategy of marketing whose purpose is to produce significant changes in the perception that consumers have of brands, managing to considerably improve their position in the market, which is why, on occasions, a change of image is important for a new generation of consumers. increasingly demanding.
In that sense, it should be noted that Brands usually spend between 2 and up to 30 percent of their total sales in aspects related to marketing strategies. marketing and advertisingand a good strategy even starts from the presentation of the company’s employees, since they are the ones who carry the company’s message.
A video posted on TikTok reveals how much Chedraui invests in uniforms for its employees, a fact that shows the importance not only of brandingbut from rebrandingthat is, a strategy of marketing consisting of partially or totally modify a set of elements that identify them to a brand, be it the logo, typography, design, renewal of products or services and content of the messages, among others, with the aim of improving its positioning.
It should be noted that in the video itself it is revealed that Chedraui lists the uniforms for its employees in “Halfy Uniforms”, which is the official account that revealed the amount that the brand invests in the image of its workers.