Miss Argentina and Miss Puerto Rico get married and prove inclusion

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  • Figures projected by Statista reveal in which countries there are the most crowns obtained by winning beauty pageants.

  • inside the studio “Statista Global Consumer Survey – Content Special ‘Media, Sports & Lifestyle’” realized the profile of the contest audiences.

  • Along with the case of Mariana Varela and Fabiola Valentín, others are added, such as that of the Thai millionaire Anne Jakapong Jakrajutatip.

Diversity has shown new levels that are being reached in this segment with news such as the wedding between Miss Argentina Y Miss Puerto Ricoas well as the $20 million purchase a transgender woman made of a beauty pageant.

Talking about diversity has focused on speeches most of the time in the beauty pageant market, where many contestants start from this intention, to define activities that at the end of the day reveal what interests the market and not only that, what is important in this segment, in which tasks of interest to the consumer have been established more and more.

Important activities around inclusion have invariably been consolidated, however, not all of them have been relevant, such as the two events that are the protagonists of this note.

Something that is important to emphasize before continuing with this note is the context in which beauty pageants are found in the world, where Mexico is among the 11 countries with the highest number of crowns won in a beauty pageant in the world. , adding six of them, while the undisputed leading nation in this scenario is Venezuela, with 23 crowns until 2021 when the study was carried out, followed by the Philippines, 15; United States, 15; Puerto Rico, 10 and India, 9.

Inclusion reaches new level

Mariana Varela, 26, and Fabiola Valentín, 22, are now one of the many gay couples who have been able to get married, only they have a peculiarity, they are Miss Argentina and Miss Puerto Rico, respectively.

The queens of beauty pageants made their relationship known through social networks, a relationship that dates back to when they met at Miss Grand International 2020 (MGI, for its acronym in English).

After deciding to keep our relationship private, we opened the doors to them on a special day. 10/28/22”, they shared when announcing the series of images in which they give proof of the relationship that both maintain and that becomes an interesting case of inclusion in the industry, that only in the United States, one of the largest audience markets, represented a reach of 9 percent among 30 to 49 year olds and 7 percent among 18 to 29 year olds, according to the results of the “Statista Global Consumer Survey – Content Special “Media, Sports & lifestyle”.

This case adds to another action of unexpected inclusion when Anne Jakapong Jakrajutatip, a transgender millionaire of Thai origin, decided to pay 20 million dollars to buy the company that organizes Miss Universe, at a time when there has been a debate about the inclusion of trans women in these contests.

The purchase of the famous beauty pageant is due to the fact that Anne owns JKN Global Group, a producer of various television proposals and now that it has added Miss Universe to its product catalog, the company justified the acquisition as a strong and strategic addition. , to “continue the legacy of providing a platform for passionate people from diverse backgrounds, cultures and traditions, as well as evolve the brand for the next generation.”

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