As occurs in the vast majority of newly created technology companies, youth is one of the greatest incentives when it comes to betting on health, flexibility or sustainability. And thanks to its dynamic, relocated, healthy and inclusive environment, Merkle has been awarded the SFS Award in the Medium Business category. In the jury’s opinion, the company «integrates the active participation of people, adapts the measures to the profile of the workforce and counts on it through a committee made up of volunteers that proposes ideas and takes the pulse of the acceptance they have among all the employees”.
The company has a very young workforce (34 years on average). For this reason, most of the measures that are articulated are aimed at young people, focusing on flexible schedulethe training and also in matters of emotional well-being. But, perhaps, what is most innovative is that the definition of the strategy on which these issues pivot is based on a series of socio-cultural pillars on which the company is working in terms of diversity: gender, disability, mental health, religion, LGTBI collective and generational diversity.
We try to adapt all the measures we implement to the employees we have” – Lydia Luque Calero, HR Project at Dentsu Spain.
All this is articulated in the form of a committee made up of volunteers who takes the pulse of the templates, proposes ideas and helps to focus those that are going to be implemented so that they have the best possible reception. East committee is transversal and is made up of 12 people who propose, analyze and debate ideas before launching them. Something that the jury has valued positively, as an effective way that allows the company hear the voice of the employees.
Its commitment to putting the worker at the center is such that in 2021 the company established a mental rest program that is summarized in the Wellness Day: two days of free disposition so that the employee can enjoy them in a healthy way and an extra third, coinciding with October 10, Mental Health Day. In Spain, in addition, the company adds other two days of free disposition to carry out voluntary actions. At the moment, we are analyzing how to extrapolate them to the rest of the group.