Man commits suicide at Disney, casts a shadow over brand magic

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  • Just as the suicide of Christopher Christensen was recorded, in 2016 the death of a minor was recorded in Disneyafter being attacked by a crocodile.

  • Both cases demonstrate the need for protocols in brand venues in the event of unexpected events.

  • Disney is one of the most valuable brands in the world, according to an estimate of Ranking The Brands.

Christopher Christensen of 51 years was committed suicide in facilities of Disney and the story is an unfortunate precedent for the brand, which is added to the death of a minor, who was the victim of a crocodile attack on park facilities in 2016.

The suicide of Christensen, who was principal of the elementary Huntington Beacha position he held for 22 years, he first said goodbye with a post in Facebookwhere he recognized that the trial facing domestic violence of which he was accused, led to his death.

Christensen’s death was recorded in a building in the parking lot of disneyland in AnaheimCalifornia, explaining in his post of Facebookthat the decision to take his own life was due to the pressure he felt due to his wife’s complaint against him, who called the police after an argument that escalated between them.

One of the points that the director of the primary school Huntington Beach he regretted, is that he was on administrative leave while the trial was taking place, for which he regretted that his 22-year career in public service was at risk.

Aspect of network coverage, after registering a suicide in a Disney park.

“I need all of you to know that a gentle, kind, loving and sincerely good man has been destroyed by one unfortunate night. He is really unlucky! This is not me! This is NOT something I ever thought would happen to me,” the man wrote on his post of Facebook where he said goodbye

This is not the first time that a story of this type has occurred in facilities of Disney. In 2016 we reported the unfortunate incident in which a minor was killed by a crocodile in artificial lake waters seven seasattraction surrounded by Disney resorts such as the Disney’s Grand Floridian Resort & Spa, Magic Kingdom or the Disney Polynesian Village Resort.

Faced with this unfortunate fact, one of the first American media to provide information on the matter was TMZwho realized that the attack would have occurred after 9 at night.

The company’s reactions did not wait and on that occasion spokespersons for Disney They announced that they supported relatives of the assaulted minor, in addition to cooperating with the authorities, to facilitate the investigations.

Disney is today part of a select group of brands considered the most valuable in the world, according to a projection of Ranking The Brandswhich places it with a brand value of 57 billion dollars, while Manzana heads this list with a value of 355 billion dollars.

Having these lists on hand helps us measure the performance of a brand and the capacity that they have when they determine activities through which the value of consumption is currently identified.

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