studies like “iLicense Global in its Top 150 Global Licensors” realize the power of Disney in the market.
El Confidencial has warned salaries of the CEO Disney tens of millions of dollars.
Disney It is one of the most valuable brands due to the number of products it has on the market.
The home office it’s over in Disney and the company joins companies that have rigorous measures in this regard such as Twitterwhich removed this and a long list of benefits, while in Disney the change was announced by Bob Igerrecently returned to his post CEO to the most powerful content company in the world.
The value of Disney can be justified with the appreciation of the licensing that reaches in sales within retail in the market, where according to Global iLicense in its Top 150 Global Licensors, it reaches sales of 56 thousand 200 million dollars, which is why it is at the top of the list and gives us an idea of the demand on employees, with which it seeks to maintain itself in said space, not only in retail, but also in parks and contents .
The magic of the home office at Disney is over
The home office in a row it’s over for employees of Disney, that they still exercised it and the company gave the order to return four days a week, in a measure that emulates the actions that other powerful companies have implemented, after the health contingency declined.
Bob Iger, CEO of Disneyindicated in the statement that it was transcended by CNBCthat employees should return to the offices as of March 1, in an action with which this brand proves to be more severe than the rest of the large-scale companies with which it can be compared Disney and the measure announced by the manager indicates the high-performance work model that is being applied to the payroll of a company that owns parks, known as the happiest place on the planet.
With this measure Iger highlights his brutality as CEO Less than two months after returning to Disneysince the demand for employees, such as that of working four days in the office, contrasts with the refusal to comply with the salary requests of abigail disneygranddaughter of the creator of the famous company, when criticizing the high income that the managers of this firm earn, in contrast to the salary received by the company’s employees.
“As I’ve met with teams from across the company over the past few months, I’ve been reminded of the tremendous value of being together with the people you work with. As you have heard me say many times, creativity is the heart and soul of who we are and what we do at Disney. And in a creative business like ours, nothing can replace the ability to connect, observe, and create with peers that comes from being physically together, nor the opportunity to grow professionally by learning from leaders and mentors.”
Media figures such as El Confidencial estimate that Iger’s salary has reached 65 million dollars, as we remember that they obtain a base salary to which bonuses and compensation must be added, both designated by the company’s board of directors, as well as from the package shares to which they have access.
Increasing the days of work in the office and not the salaries is part of the measures inherited from Iger by Bob Chapek, who canceled new hires and when Iger arrived he took the opportunity to maintain and continue with his plan to restructure the company, which seems Following Musk’s plan, which began with ordering his employees to report five days a week, he recently bought Twitterto begin with layoffs in the restructuring that was implemented from said decision.
This has become an unfavorable scenario for talent management in which significant flexibility had already been achieved in remote work, which has obviously been demotivated with companies like Apple, forcing them to work three days a week in the office, Disney with four and Twitter definitely all week.