consumer gives his verdict in networks

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  • The study Global Consumer Survey 2022 identified the reason why people buy a product.

  • Kellogg’s has reached sales of up to 14 billion dollars, according to a projection of “Kellogg’s – Kellogg Company 2021 Annual Report”.

  • The launch of new flavors and product presentations is largely due to new consumer demands.

Kellogg’s It was launched on the market with unexpected flavors, with a carajillo-flavored cereal that has attracted attention on social networks, where the consumer has already given his verdict.

The diversification of products with creative proposals has established a key area in the market and that is the creation of increasingly valuable segments in the way launches must be communicated.

The tremendously important resources in the launch of new products, according to the “Global Consumer Survey 2022”, they are products that can be recommended by word of mouth, as answered by the 45 percent of the consumers surveyed, revealing that by this method they made a new product, for increasingly valuable creative areas in the market, such as those that have to do with the way in which activities are being defined today before the consumer.

Another reason is the presence of the brand in the store, for which the sales performance at physical points of sale is fundamental, to have a measurement of how important an alternative in the shopping aisle is for a consumer.

This makes the capacity of brands invaluable in a market that is increasingly valuable to the consumer and not only that, it challenges us to think of strategies that have become a benchmark for their performance in the market.

That said, important trends have been imposed that today we cannot ignore, such as those that have to do with the way in which brands become strategic allies in the market, to develop a business.

With this in mind, a resource that we cannot underestimate in consumption is clear and it is the one that has to do with the way in which brands are getting involved with the consumer and, most importantly, with the way in which they end up assuming activities that have become bulls on the market.

Carajillo flavored cereal

Opinions are varied but they all agree on one aspect and that is the importance of creativity in products that have traditionally offered a range of products based on traditional flavours.

We discovered this with the recent offer of a carajillo-flavored cereal from Kellogg’swhich draws the attention of the consumer for a key element and that is the importance of social networks for product launches, because through these platforms comprehensive actions are achieved before the consumer, identifying value trends.

One of these trends was identified by Pulparindo, when the brand thought of an option that no one expected and that was to enter the frozen market with an ice cream thought of its typical sweet.

We saw an example of this with brands that today have been linked to creative areas that are increasingly valuable in the market, such as those that have to do with the way in which activities are being defined today for the consumer, such as those that have to to do with the construction that consumers have made and not only that, the capacity that brands have reached in getting more and more involved in the market with new trends.

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