In 2022, it is estimated that Americans will spend a record $10.6 billion on Halloween.
The average American spends about $100.45 on costumes, candy, decorations, and greeting cards.
In 2021, in Mexico, the Day of the Dead festivities reported an economic spill of more than 4,213 million pesos.
On the occasion of Halloween, a group of young centennials He decided to dress up as the entire cast of ‘Shrek’ and, with it, create his “Shrekoween”.
These are days and times in which costumes of all kinds play an important role in the interaction of people, especially at a time when platforms like TikTok have great popularity, mainly among young people.
This reveals a survey conducted by Pew Research Centera platform that reveals that young people between 13 and 17 years of age have TikTok, Snapchat and YouTube Shorts as their favorite social networks, far above Facebook, which is the leading social network in the market today.
And it is that, to tell the truth, it is not only the young, because it seems that the world is beginning to prepare for the next reign of TikTok, as revealed by the projections of the Statista Advertising & Media Outlookwhich traces the rise of the Chinese platform from its creation until 2022 and, incidentally, presents the projections for 2025.
According to what said study indicates, the Chinese social network will continue to grow, estimating that, by 2024, it will exceed two billion users globally, surpassing Instagram even more.
And it is that, after having exceeded one billion users as a result of the “digital boom” triggered by the coronavirus pandemic, TikTok surpassed Instagram in number of users in 2021.
centennials dress up as the full cast of ‘Shrek’
Today, in short, social networks play an important role in the daily life of Internet users, and they are even more so in contexts such as the one we are currently experiencing, where festivities such as Halloween and the Day of the Dead are two of the most popular topics. in social networks.
From the outset, we know that Halloween is a holiday that originated in the United States, a country where, according to what the National Retail Federationit is estimated that, in this 2022, Americans will spend a record amount of 10,600 million dollars in the so-called “Halloween night”.
To be more detailed in this regard, on average, the American will spend about 100.45 in costumes, candy, decorations and greeting cards.
In Mexico, data from the Federal Consumer Protection Agency (Profeco), the average cost that people invest in the preparation of a traditional offering is 934 pesos.
Furthermore, information from the National Chamber of Commerce, Services and Tourism (Canaco)announces that, in Mexico City, the Day of the Dead festivities reported an economic spill of more than 4 thousand 213 million pesos.
Without a doubt, this only corroborates the great popularity that the Day of the Dead and Halloween have among people, as evidenced, for its part, by a video on TikTok, where a group of young centennials is seen dressing up as the cast. full version of ‘Shrek’, one of DreamWorks’ most successful films.
To date, the site the-numbers.com notes that ‘Shrek 2’ is the highest grossing film in the history of DreamWorks Pictures, accumulating the amount of 935.3 million dollars.
Undoubtedly, when it comes to Halloween, any costume is cause for celebration, especially when it involves an important creative stage and that, nowadays, is regularly shared on social networks.