Bad Bunny and Gorillaz, the collaboration that divides the networks

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  • In 2019, the reggaeton managed to generate revenue of up to 8.9 billion dollars, with many singers at the peak of popularity.

  • Bad Bunny, on Spotify, accumulates more than 48 million monthly listeners.

  • As of today, Gorillaz has more than 17 million monthly listeners on Spotify.

A collaboration between Gorillaz and Bad Bunny was something that, sooner or later, would happen, especially since it was a rumor that had been going around for a few years and today, with the announcement of a new album by the animated group, it has been came true.

For several years, reggaeton has become the sound of the new generations, generating income in streaming of up to 8.9 billion dollars.

Under this scenario, data from the International Federation of the Phonographic Industry (IFPI) reveal that, by the end of 2021, there were already more than 523 million users of paid subscription accounts and even the streaming global accounted for 65 percent of total revenue.

In this sense, talking about streaming music is inevitably talking about Spotify, the Stockholm platform that currently leads the market with a total of 422.1 million registered users, well above other services such as Apple Music and Amazon Music, however, recently announced plans to increase the price of its subscription plans.

Precisely, last year, Bad Bunny was the most listened to artist on the internet, since, according to the platform, 2021 was the year of reggaeton and K-pop, with Bad Bunny and BTS leading the popularity charts.

Thus, based on this premise, it is not surprising that collaborations with Bad Bunny continue to occur over the years, since, at the moment, the singer is in one of the highest moments of his career.

Gorillaz confirms collaboration with Bad Bunny and the networks react

This day, finally and after several rumors, the collaboration between Gorillaz, considered as “the Beatles of Generation Z”, and the so-called “Bad Bunny”, a duet that, as we mentioned, had been “cooking” since long ago.

This happened after Gorillaz announced the release of a new album titled ‘Cracked Island’, that will be released in February 2023 and that, among the artists it will feature, is Bad Bunny on the song “Tormeta”.

Through their social networks, the group created by Damon Albarn and visual artist Jamie Hewlet released the news and, as expected, social networks have been divided in their opinions.

Gorillaz, since its inception, has maintained a good relationship with Latin America, a fact that can be seen in the series of concerts that the group performs during its tours.

From that point of view, It could also be a strategy to reach new markets, where the Latin rhythm is more focused on the reggaeton and not so much in the hip hop either trap characteristic of Gorillaz; however, it is an ad that is causing controversy in the digital section.

In the end, it all comes down to social media, where, According to DataReportal, there are more than four and a half billion Internet users connected and giving their opinion about what is happening around the world.

Gorillaz will undoubtedly be generating a lot of buzz over the next few months and once the album is out there will be all kinds of reactions.

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