After analyzing the pre-sale period of the new iPhone 14 series, we can see some positive results and others that demonstrate Apple’s strategic failure to replace the Mini version with the Plus.
The new line of iPhone 14 from Apple was introduced last week, and pre-orders they started on September 9 before the iPhone 14 goes on sale on September 16.
In this presentation we could also see the brand new Apple Watch Series 8, Apple Watch SE and the brand’s most professional model, the Apple Watch Ultra. We cannot leave behind the announcement that we already expected from the new AirPods Pro 2which arrive with a new chip, the H2.
Although we recently announced that the stock of the new iPhone 14 had sold out, it seems that this is not all good news for the company of Tim Cook’s bitten apple. And it is that, according to Apple analyst Ming-Chi Kuo, pre-orders for the iPhone 14 and 14Plus they are lower than those of the previous iPhone 13.
“The iPhone 14 Plus is the replacement for the iPhone 13 mini. However, the result of pre-orders for this new product is significantly lower than expected, which means that Apple’s product segmentation strategy for standard models fails. this year”write.
Of course, note that, and according to CNETon the contrary, advance orders of the iPhone 14 ProMaxPro and the two standard models were good and that even those of the iPhone 14 Pro Max are better than those of the iPhone 13 Pro Max. In this case, iPhone 14 Pro and Pro Max delivery dates have been pushed back to October within hours of pre-orders opening.
“The iPhone 14 and 14 Plus will be in stock on launch day, reflecting poor demand. As it stands now, the iPhone 14 and 14 Plus pre-order performance is worse than the iPhone SE 3 and iPhone 14 Plus.” iPhone 13 Mini”adds the analyst.
With this we see that the idea of replacing Mini with Plus has not really come out as I wanted. Manzanaalthough certainly its sales, knowing all the marketing that has been done and continues to exist behind it, does not stain at all some great sales as expected.