Anheuser-Busch will have 3 minutes of advertising at the Super Bowl

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  • According to the Beer Institute, three out of four people in the United States consume at least one beer during the game.

  • Mexico is an important “player” in the NFL game, since it is the main avocado producing country and 97% is imported to the US.

  • It is estimated that the North American fans spend around 14 billion dollars in the Super Bowl experience.

Anheuser-Busch will no longer be the only brewer present at the 2023 Super Bowl, but it will get three minutes of national airtime in the big game, leaving a significant presence for its core brands, including Bud Light, Michelob Ultra and BuschLight.

According to international information, the brand would not have renewed the exclusivity agreement for the liquor and beer sector, thus breaking this year with the advertising “drought” of 33 years in which rival companies aspired to surrounding attention.

Now, without the $250 million-a-year deal, Anheuser-Busch is outlining new strategies to stand out at an event that attracts 100 million viewers.

Before the commercial opening, Heineken has started making leaps and bounds with its non-alcoholic beer and a 30-second Paul Rudd ad from Marvel’s Ant-Man movies; Diageo he also makes his Super Bowl debut with an ad for Crown Royal whiskey; and the French liquor company Remy Cointreau will feature a 60-second ad for its Rémy Martin cognac that will air in the first quarter of the game.

Anheuser-Busch will have 3 minutes of advertising in the Super Bowl 2023

Anheuser-Busch It is already preparing its space in this year’s Super Bowl with a renewed campaign for its beer brands.

And it is that for years the Great Game of the NFL has been one of the most desired advertising fields by brands, since it represents a place of massive diffusion that allows them to show the creativity with which they start each year and leave their mark for 10 more months. with memorable announcements.

In the case of the brewery, the 2023 edition is contemplated with a focus on traditional drinkers, throughBud Light, Michelob Ultra Y Busch Light, the big and growing brands that want to exploit.

The Bud Light ad kicks off with an undisclosed Hollywood star who will be part of the introduction to a new era, after 41 years of the brand; Michelob Ultra will have two subsequent ads during the game, targeting conscious drinkers looking for fewer carbs in their intake and featuring former NFL star Tony Romo and boxer Saúl “Canelo” Álvarez; Finally, Busch Light will close the “light” ad with an ad featuring “an iconic singer” appearing with the “Busch Guy” advertising mascot.

After three minutes, another 30 seconds will be added, with a regional ad narrated by actor Kevin Bacon, showing stories of passionate Americans who managed to connect with a six-pack of Bud, a brand that will be relaunched after 150 years to renew itself. before a younger and multicultural audience.

Although it is unknown how much the brewery invested to appear in the Super Bowl with this great campaign, it is considered the largest advertiser of the largest American football sporting event in the world, in which, according to Fox reports, about 7 million are charged. dollars per 30-second ad during the game on February 12.

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