iPhone 15 prices are going up, not down, as expected according to the latest leaks. In a move that surely will surprise cash-strapped Apple fans.
Writing for HowToiSolve, prolific anonymous leaker LeaksApplePro adds credence to claims made last week that Apple will set an “aggressive” price for iPhone 15 models. The big difference is that the assault was assumed to mean lower prices for the iPhone 15 and iPhone 15 Plus to reverse disappointing sales. Instead, LeaksApplePro says that Apple will simply make the iPhone 15 Pro and iPhone 15 UItra more unattainable.
“If iPhone 14 Plus sales have been that bad What does Apple plan to do with the iPhone 15 Plus so that the same thing does not happen? The answer is simple: nothing”, explains the leaker. “Apple will launch the iPhone 15 Plus along with the other 3 models, and it will not change from what was already expected. The price will be the same, the size will be the same, and so on. What Apple will do is cause more sales by raising the price of the iPhone 15 Pro.”
Yeah that’s right, this move will surprise iPhone fans that they have already faced significant price increases internationally, and LeaksApplePro believes these changes will now affect US customers as well.
“It is something that was expected last year and that Manzana decided not to do, but the increase in production costs, inflation and shrinking profit margins are already starting to take their toll “adds the leaker.
How much will the iPhone 15 cost
If so, it would be a ruthless way of Manzana to deal with what many saw as the biggest problem with the iPhone 14 Plus: its value proposition. For just $100 more, iPhone 14 Pro buyers get higher-quality build materials, a better camera system, a superior screen (with Dynamic Island) and faster performance. Spread over a 2-3 year contract of carriage, the additional expense is negligible.
In many ways, this is classic Apple: fix the problem, but only on your terms . iPhone 14 Plus models were not overpriced, iPhone 14 Pro models were underpriced. It also aligns with the company’s broader strategy of making the Pro versions of its iPad, MacBook, and Mac significantly more expensive than standard models.
The result is a price that would create a $300 price difference between the same size models. Pro and non-Pro:
– iPhone 15 – from US$799
– iPhone 15 Plus – from US$899
– iPhone 15 Pro – from US$1099
– iPhone 15 Ultra – from US$1199
Given Apple’s ecosystem lockdown and rumors of revealing upgrades to the iPhone 15 Ultra (including a titanium chassis and dual front-facing cameras), the appeal of the range as a whole should hold up. Also, many would argue that only Apple could solve a sales problem by raising prices.
Well played Apple. Well played.
*Note originally published in Forbes USA.